Dividual

Summary

The concept of the "dividual" challenges the classical Western notion of the "individual" (an indivisible, autonomous, and self-contained subject). Across anthropology, philosophy, and sociology, a "dividual" is understood as a person or entity that is inherently divisible, composite, and fragmented. Anthropologists use it to describe relational identity, while post-structuralist philosophers use it to describe how modern surveillance and data systems fracture human identity into manageable data points.

Introduction to the Dividual

The term "dividual" stems from the Latin dividuus, meaning divisible or separated. While Western Enlightenment thinking conceptualizes humans as "individuals" (literally meaning "not divisible"), the framework of the dividual argues that persons are constantly fractured by their relationships, social contexts, and modern administrative systems.[1]

This concept has two primary, distinct genealogies in academic literature: the anthropological (relational) dividual and the sociological (algorithmic/control) dividual.

Anthropological Perspectives: The Relational Self

In anthropology, the concept of the dividual was pioneered to explain non-Western constructions of personhood that do not align with Euro-American individualism.

Melanesian Dividuality (Marilyn Strathern)

The most prominent anthropological use of the term comes from Marilyn Strathern's research in Melanesia. Strathern argued that Melanesian people do not conceive of themselves as bounded individuals. Instead, they are "dividuals"—composite sites of relationships, kin networks, and the exchange of gifts.[2]

South Asian Dividuality (McKim Marriott)

Preceding Strathern, anthropologist McKim Marriott explored the concept within the context of Hindu society in South Asia. Marriott suggested that people in these societies are "dividuals" who are constantly absorbing and transmitting physical and spiritual substances (like food, words, and blessings) through their interactions with others.[3]

Key Insight

In the anthropological sense, dividuality is not a loss of self, but a recognition that the "self" is always a deeply interconnected, fluid node within a broader social and material network.

Philosophical Perspectives: The Societies of Control

In contemporary philosophy and critical theory, the "dividual" takes on a darker, more structural meaning, primarily articulated by the French philosopher Gilles Deleuze.

From Discipline to Control

In his essay Postscript on the Societies of Control, Deleuze builds upon Michel Foucault's theory of "disciplinary societies" (which molded individuals in enclosed spaces like schools, factories, and prisons). Deleuze argued that society had transitioned into "societies of control."[4]

In these new control societies, enclosures are replaced by open, continuous networks. Consequently, the whole, cohesive "individual" is dissolved into a "dividual."

Characteristics of the Deleuzian Dividual

Warning

Deleuze's concept warns that modern power operates not by confining the body, but by dividing the subject into endless streams of data (credit scores, algorithmic preferences, biometrics) that can be easily managed and exploited by corporations and states.

Contemporary Relevance in the Digital Age

Deleuze's prophetic essay has made the concept of the dividual highly relevant in the modern era of Big Data and algorithmic surveillance.

  1. Surveillance Capitalism: Tech platforms do not track "individuals"; they track dividuated data points (clicks, watch time, location data) to create predictive models.

  2. Biometrics: The fragmentation of the human body into scannable metrics (retina scans, fingerprints, facial recognition points) perfectly illustrates the physical division of the subject.[6]

  3. Financialization: Credit scoring systems abstract a person's financial reliability into a floating, constantly updating number that dictates their access to housing, capital, and employment.

References


  1. Gerald Raunig / Dividuum: Machinic Capitalism and Molecular Revolution / Semiotext(e) ↩︎

  2. Marilyn Strathern / The Gender of the Gift: Problems with Women and Problems with Society in Melanesia / University of California Press ↩︎

  3. McKim Marriott / Hindu Transactions: Diversity Without Dualism / Transaction and Meaning: Directions in the Anthropology of Exchange and Symbolic Behavior ↩︎

  4. Gilles Deleuze / Postscript on the Societies of Control / [suspicious link removed] ↩︎

  5. Colin Koopman / How We Became Our Data: A Genealogy of the Informational Person / University of Chicago Press ↩︎

  6. Shoshana Zuboff / The Age of Surveillance Capitalism / PublicAffairs ↩︎